Stayfree® has expanded its menstrual hygiene portfolio with the launch of the upgraded Stayfree® Secure XL, introducing the category-first ‘Pad Change Alert’ feature as part of its strategy to strengthen its position in India’s growing feminine hygiene market.
Powered by the brand’s patented Double Leak Lock Technology, the upgraded product delivers Double Protection for up to 12 hours. The technology incorporates two protective barriers, with the outer barrier turning red to notify users when it is time to change the pad. Consumer testing conducted by MMR in India in 2026 found that 100 per cent of women liked the upgraded product, according to the company.
Supriya Srinivasa, Marketing Director, Stayfree® India, said the innovation addresses women’s concerns over leakage and uncertainty about pad replacement while improving comfort during periods. Dr. Dilip Tripathi, Head of Baby & Women’s Health Research & Development at Kenvue, said the product reflects research-driven innovation developed from extensive consumer feedback.
To accelerate market awareness, Stayfree® has launched the nationwide campaign “Zero Tension. Double Protection”, featuring Bollywood actor and brand ambassador Kiara Advani. Directed by Shoojit Sircar and produced by Omnicom (Magnon India), the campaign will be amplified through television, digital media, influencer marketing, sampling initiatives, wall paintings and on-ground activations.
The upgraded Stayfree® Secure XL is available across supermarkets, kirana stores, e-commerce and quick commerce platforms nationwide.
