OPPO India has expanded its premium technology portfolio with the launch of the Find X10 series, comprising the Find X10 and Find X10 Pro Max, alongside new connected devices aimed at strengthening its presence in the high-end consumer electronics market. The smartphone series starts at Rs 1,39,999.
The Find X10 features a dual 200MP camera system, while the Pro Max introduces a triple 200MP camera setup co-developed with Hasselblad. The flagship Pro Max runs on Media Tek’s 2nm Dimensity 9600 Pro processor, while both models offer batteries of up to 8,000m Ah and the new Color OS 17 operating system with AI-powered features.
The company has also launched the OPPO Pad Mini tablet at Rs 94,999, Enco X4 wireless earbuds at Rs 19,999, a 10,000m Ah power bank at Rs 2,199 and a Hasselblad Teleconverter Kit at Rs 24,999. Promotional benefits include cashback and exchange offers of up to Rs 38,000, EMI facilities and eligible bank-card discounts.
For Kolkata, the launch presents an opportunity for OPPO to target premium-device buyers, photography enthusiasts and content creators. The high entry price, however, could limit the series to a narrower customer base, making financing schemes, exchange bonuses and bundled accessories important purchase incentives. The company’s broader ecosystem strategy also seeks to encourage customers to invest in multiple connected devices.
The Find X10 is priced at Rs 1,39,999 for the 12GB RAM and 256GB storage variant, while the 512GB model costs Rs 1,69,999. The Pro Max is priced at Rs 1,99,999. The company is also offering eligible customers EMI plans, cashback, exchange benefits and device-protection packages, subject to applicable terms and conditions.
