Haier bets on premium smart TV market with AI-powered HQLED P7 Pro Series

Haier Appliances India has strengthened its premium consumer electronics portfolio with the launch of the new HQLED P7 Pro Series, a next-generation smart TV range featuring AI-powered Google TV with Gemini, cinema-grade audio and advanced display technologies. The company said the new lineup is aimed at meeting the growing demand for immersive and connected home entertainment experiences in India. The series is available in 43-inch, 50-inch, 55-inch, 65-inch and 75-inch variants, with prices starting at Rs 35,990 and going up to Rs 90,990. The televisions have been available across leading retail outlets in India since June 17 and are backed by a three-year warranty.

The HQLED P7 Pro Series is powered by a 50W 2.1-channel speaker system with an integrated subwoofer on 55-inch and larger models, supported by Dolby Atmos and Total Sonics® technology for enhanced audio performance. The televisions feature HQLED display technology with up to 93% DCI-P3 colour gamut, Dolby Vision, HDR10+ and AI Picture Quality technologies, including AI HDR Enhancer, AI Colour Boost, AI Motion and AI Noise Reduction, delivering sharper visuals and improved colour accuracy.

Powered by Google TV with Gemini, the new range offers personalised content recommendations, hands-free voice control, cross-platform search and smart home integration. Equipped with 2GB RAM and 32GB ROM, the televisions promise smoother multitasking, faster app launches and ample storage for entertainment applications.

Targeting gaming enthusiasts, the P7 Pro Series incorporates Gaming 120Hz (DLG), Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), MEMC and an integrated Gaming Bar for smoother gameplay. The televisions also support HaiCast screen mirroring, Bluetooth 5.1, Wi-Fi connectivity and Bluetooth Speaker Mode, while the premium unibody design and TÜV Rheinland-certified Low Blue Light technology enhance both aesthetics and user comfort.

Commenting on the launch, Haier Appliances India CEO NS Satish said Indian consumers are increasingly seeking personalised and immersive entertainment experiences, adding that the HQLED P7 Pro Series reflects the company’s strategy of making premium connected-home innovations more accessible while reinforcing its position in India’s fast-growing smart television market.