For insurance advisors, choosing the right policy, preparing quotations, completing paperwork and responding to customer requests can involve multiple steps. ICICI Prudential Life Insurance is seeking to simplify that journey with its upgraded ‘ICICI Life Partner Stack 2.0’, bringing AI and digital tools closer to everyday insurance distribution.
The platform’s eQuote App uses an AI-based recommender to suggest products according to a customer’s segment and life stage and allows advisors to create personalised quotations. Its AI-enabled chatbot, LIVA, provides product information and quotation support during customer interactions.
“ICICI Life Partner Stack 2.0 is aimed to give them digital and AI-enabled tools that make everyday operations simpler and customer friendly – from identifying suitable solutions and generating quotations to onboarding and servicing,” said Amish Banker, Chief Distribution Officer, ICICI Prudential Life Insurance.
The platform integrates with partner CRM systems and APIs, allowing service requests, group member details, claims and servicing requirements to move digitally. Connections with UIDAI, CERSAI, Vahan, GSTN, EPFO, CAS and Perfios can pre-fill up to 70% of application forms, reducing KYC and income-document collection.
The ecosystem now has over 200 partner-system integrations, with 99% of applications received digitally. In Q1 FY2027, it recorded 27 million digital service interactions and issued 54% of savings policies on the same day.
Customers can also pay premiums through ASBA and WhatsApp, while AI-enabled pre-issuance video verification supports underwriting and fraud checks. The company reported a 99.3% claim settlement ratio in Q1 FY2027, with non-investigated individual death claims taking an average of one day to settle.
