Vodafone Idea (Vi) has introduced what it describes as India’s first prepaid family plan, allowing customers to share mobile data with family members across the country through the Vi app, as the telecom operator seeks to make prepaid services more flexible and accessible.
Under the new proposition, active Vi prepaid subscribers can create a family group of up to four members, comprising one primary member and three secondary members. Each member retains their existing prepaid plan and validity, while being able to share 500 MB of data at a time with another family member facing a shortage.
The company said every member would receive guaranteed discounts of up to 10% on each recharge made through the Vi app. Customers can form groups across telecom circles, add eligible family members and access shared connectivity, family management features and exclusive rewards.
Avneesh Khosla, chief marketing officer of Vi, said the initiative challenges conventional prepaid offerings by giving customers greater flexibility in managing data usage. He added that the proposition reflects the company’s focus on keeping families connected wherever they are in the country.
The launch is backed by an advertising campaign featuring Shah Rukh Khan, which showcases family members living in different cities staying connected through the service.
The initiative reinforces Vi’s “Vi Pe Sab Hain VIP” brand promise and introduces a family-oriented approach to prepaid connectivity, combining data sharing with recharge savings while allowing members to maintain individual plans.
