Britannia Marie Gold has announced the launch of its ‘My Pujo Moment of Gold’ campaign in West Bengal, inviting consumers to celebrate their cherished Durga Puja memories and share the stories behind them for a chance to win a gold coin.
The initiative celebrates the personal experiences that define the festive season, from family reunions and neighbourhood preparations to conversations over cups of tea and traditions passed down through generations.
Commenting on the campaign, Siddharth Gupta, VP-Marketing, Britannia, said, “With ‘My Pujo Moment of Gold’, we wanted to celebrate this very spirit by inviting people to share the moments that hold special meaning for them.”
Dipshikha Ravi, National Creative Director at Schbang, said, “Our attempt was to capture the auspicious period of the awaited festive period in a truly native sense. From dhaak rehearsals to pandal preparations and families coming together, it’s the little moments of anticipation that make the festival special.”
Conceptualised by Schbang, the campaign features a digital film portraying a Bengali household’s festive preparations, including new clothes, shopping lists, family gatherings, late-night adda and tea shared over Britannia Marie Gold biscuits.
Consumers can participate by purchasing a special-edition Britannia Marie Gold festive pack, scanning its QR code, uploading a photograph of their ‘Pujo Moment of Gold’ and sharing the story in 50 words using #MyPujoMomentOfGold.
Selected participants stand a chance to win a gold coin, subject to terms and conditions. The campaign reinforces the brand’s focus on celebrating meaningful festive connections and everyday moments across West Bengal.
