Haier Appliances India has expanded its premium television portfolio with the launch of the Mini LED M70 Series, targeting consumers seeking larger screens, advanced picture technology and connected entertainment features. The range comprises 43-inch, 55-inch, 65-inch, 75-inch and 85-inch models, with prices ranging from Rs 39,190 to Rs 1,69,990. The company is offering a three-year warranty on the series.
The M70 combines Mini LED technology, intelligent Micro Dimming and Haier’s AI Picture Quality engine for real-time optimisation of brightness, contrast, colour, motion and detail. It supports Dolby Vision, HDR10+ and up to 93% DCI-P3 colour gamut. Audio is handled by a 50W 2.1-channel system with an integrated subwoofer, Dolby Atmos and Total Sonics technology.
The company is also positioning the range for gaming, with 120Hz Gaming, VRR, ALLM, MEMC and a dedicated Gaming Bar. Google TV, Google Gemini, hands-free voice control, HaiCast screen mirroring, Bluetooth Speaker Mode, 2GB RAM and 32GB storage add to its connected features.
In Siliguri, the launch comes as demand for larger and premium televisions gains traction. Industry data shows 55-inch-and-above models are among the fastest-growing segments nationally, while Mini LED has recorded rapid growth from a smaller base. Siliguri’s established multi-brand electronics retail network could provide Haier with a channel to tap this premiumisation trend.
