Taneira, the ethnic wear brand from the Tata Group, has launched its nationwide Season Sale, offering discounts of up to 40 per cent on select handcrafted sarees and up to 50 per cent on kurtas and kurta sets across its retail stores and online platform. The sale, which commenced on July 1, also offers Encircle members an additional 5 per cent discount during the first five days, providing shoppers an opportunity to purchase handcrafted ethnic wear ahead of the upcoming wedding and festive season.
The sale features an extensive range of handcrafted sarees representing India’s renowned weaving traditions, including Kanjeevarams, Banarasis, South Silks, Tussars, Jamdanis, Sambalpuris, Ikats, Chanderis, Maheshwaris and Kota Dorias. Customers can also explore blouses, unstitched ensembles, kurtas and kurta sets crafted from pure and natural fabrics.
The company said every pure silk saree carries the Silk Mark certification, while select collections are backed by Zari Certification, reaffirming Taneira’s commitment to authenticity, quality and the preservation of India’s traditional weaving heritage.
Commenting on the initiative, Somprabh Kumar Singh, Chief Sales and Marketing Officer, Taneira, said every creation is rooted in India’s rich textile heritage and that the Season Sale enables customers to discover thoughtfully curated handcrafted sarees and ensembles that celebrate craftsmanship and timeless style.
The sale is available across Taneira stores nationwide and through its online shopping platform, with the retailer aiming to drive festive demand while strengthening its presence in India’s premium ethnic wear market.
