Sonata has rolled out its new brand film, Watch Out For Us, reinforcing its strategy to align with India’s fast-growing base of young, ambition-driven consumers. Announced on February 24, 2026, the campaign reflects what the company describes as a generation defined not by background but by how far they are willing to go, underlining purpose, pace and self-belief as core themes.
Positioned in the value-led fashion watch segment, Sonata is sharpening its appeal among upstarts shaping their own success stories. The high-energy film follows three hustlers navigating dreams, struggles and milestones, set to a rap-style narrative that mirrors the pulse of young India. The watch is portrayed as a constant companion in moments of decision and change, symbolising forward momentum. The film is currently live on YouTube.
Ranjani Krishnaswamy, Chief Marketing Officer for Analog Watches at Titan Company Limited, said the brand has been steadily evolving to stay in step with a new generation that is ambitious, confident and unafraid to challenge conventions, with a focus on remaining relevant to emerging achievers.
