Sonata, India’s largest-selling watch brand, has launched its new wedding campaign titled ‘Grow, Together’ along with a specially curated wedding watch collection aimed at modern couples. The campaign highlights the changing nature of marriages where relationships are built on shared ambitions, emotional support and personal growth rather than traditional expectations alone. Building on Sonata Wedding’s earlier ‘Dream, Together’ narrative, the new campaign focuses on couples growing together personally and professionally after marriage. The campaign features celebrated photographer Joseph Radhik and wedding designer Devika Narain, showcasing their journey of balancing individual careers while supporting each other as partners. Through a multi-episodic digital storytelling format, the campaign captures themes of companionship, resilience and evolution in modern relationships.
Pulak Narain, Brand Head of Sonata, said the campaign reflects the aspirations of a new generation that sees marriage as a journey of continuous growth and partnership. Alongside the campaign, Sonata introduced a new wedding collection featuring coordinated pair watches, gold-toned designs, multifunction dials, metallic straps and festive-inspired aesthetics. The men’s range includes bold green and blue dials with metallic finishes, while the women’s collection focuses on minimalist white and champagne dials with jewellery-inspired styling.
Siliguri is witnessing growing demand for affordable premium watches during the wedding season, particularly among young buyers seeking fashionable gifting options. Retailers in the city believe coordinated pair watches and versatile festive designs are gaining popularity as consumers increasingly look for stylish yet accessible accessories for weddings and celebrations. The Sonata Wedding Collection is priced between Rs 1,495 and Rs 4,495 and is available across Sonata stores, Titan World outlets, leading retail channels and online platforms across India.
