Philips Home Appliances has rolled out its festive campaign, ‘Sone Pe Double Suhaga’, offering consumers assured gifts on eligible purchases and a chance to win gold worth ₹9,999 every hour or a diamond worth ₹50,000 every day.
Announced on October 13, 2026, the campaign runs from October 11 to November 11 and is expected to reach more than 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum maximum retail price (MRP) of ₹1,500 during the campaign period will qualify for an assured gift, along with an opportunity to win the precious rewards.
The initiative builds on the company’s ‘Sone Pe Suhaga’ campaign from the previous festive season, which reached consumers across 70 cities. This year’s expanded offering combines purchase benefits with rewards designed to make festive shopping more exciting.
Gold and diamonds traditionally symbolise prosperity, good fortune and new beginnings in India, particularly during festivals. By incorporating these rewards, Philips Home Appliances aims to give consumers additional reasons to consider its products beyond conventional discounts.
Pooja Baid, Chief Marketing Officer, Versuni India, said, “With Sone Pe Double Suhaga, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day.”
The company said the campaign reinforces its commitment to making festive purchases more rewarding while supporting its purpose of turning houses into homes.
