ICICI Prudential Life launches new fund for long-term equity investors

ICICI Prudential Life Insurance has launched the BSE 500 Momentum Value 50 Index Fund, offering customers a new investment option that combines value and momentum strategies for long-term equity participation through select unit-linked insurance plans (ULIPs).

The fund will provide exposure to 50 companies selected from the broad BSE 500 universe and follow the ICICI Pru BSE 500 Momentum Value 50 Customized Index. It uses a rules-based approach to identify companies with attractive valuations and positive price momentum. The portfolio will be reviewed every quarter, allowing it to adapt to changing market valuations and trends. If a stock cannot be selected due to regulatory guidelines, subsequent eligible stocks will be included to maintain the 50-stock portfolio.

Commenting on the launch, Mr. Manish Kumar, Chief Investment Officer, ICICI Prudential Life Insurance, said, “The BSE 500 Momentum Value 50 Index Fund has been designed to provide customers with access to a disciplined and transparent investment strategy that brings together two important investment factors, value and momentum.”

He added, “Combining these factors enables the strategy to identify companies that demonstrate strength on both parameters, helping investors participate in emerging opportunities while maintaining a focus on valuations.”

The fund will be available through ICICI Pru Smart Kid Assure, Signature Assure, Signature Online and Smart Insurance Plan Plus. The company reported a 99.3% claim settlement ratio in Q1 FY2027, with an average turnaround time of one day for non-investigated individual claims. As of June 30, 2026, its AUM stood at Rs. 3.34 lakh crore, with zero NPAs since inception. Its board has also approved a proposal to rename the company as ICICI Life Insurance Limited, subject to relevant approvals.