Flipkart Ads has launched Saarthi, a new Ads Partner Program designed to help sellers and brands improve advertising performance through AI-powered campaign intelligence and free access to expert agency support. The initiative combines an AI-powered campaign tool with a network of certified agency partners, including Accenture and Dentsu, to provide businesses with professional advertising support based on their growth stage, objectives and advertising readiness.
Built in collaboration with AtTheRate.ai, Saarthi’s AI dashboard consolidates campaign and business performance metrics, offering product-level analysis, automated alerts, custom rule-setting and day-parting capabilities. Through conversational AI, sellers can identify underperforming campaigns, spot optimisation opportunities and receive actionable recommendations while retaining control over campaign decisions. The programme also offers zero-cost campaign management, regular audits, budget and bidding optimisation, product-level ROAS improvement, and access to advanced analytics and advertising best practices.
Vijay Iyer, Vice President, Flipkart Ads, said the initiative aims to ensure that sellers are not held back by gaps in advertising expertise or access to intelligent tools. According to Flipkart, Saarthi seeks to democratise digital advertising by combining technology with human expertise, helping businesses of different sizes drive measurable growth while enabling more relevant product discovery and an improved shopping experience for consumers.
