Amway India has strengthened its premium skincare portfolio with the launch of Artistry Skin Nutrition Multi-Defense UV Protect, a new daily skincare solution aimed at addressing rising consumer demand for science-backed, plant-based products offering protection beyond conventional sunscreens. The launch reinforces the company’s focus on the growing premium skincare segment by combining advanced skin science with Nutrilite-powered botanicals.
The new product delivers broad-spectrum SPF 50+ and PA++++ protection against UVA and UVB rays while helping defend the skin from visible light, including blue light, infrared light and free radicals. Its formulation features a mineral sunscreen blend of Zinc Oxide and Titanium Dioxide, along with Nutrilite-grown Pomegranate, Chrysanthemum Morifolium Flower Extract and Carnosine. The lightweight tinted formula is water resistant for up to 80 minutes, leaves no white cast and is vegan, non-comedogenic and free from parabens, mineral oil and sulfate surfactants.
Amway India Managing Director Rajneesh Chopra said the Indian skincare market is witnessing a shift towards ingredient transparency, effective formulations and natural, plant-based ingredients as consumers increasingly align beauty choices with holistic wellbeing. He said the launch reflects the company’s commitment to delivering trusted, purpose-led skincare innovations backed by Artistry’s skin science and Nutrilite’s 90-year legacy.
Priced at Rs 3,399, the product is available through Amway Business Owners, distributors, Amway stores and the company’s online platform.
