KFC India has launched its Utsob’er Bhuribhoj festive offer across West Bengal, combining discounts with a new limited-edition product as the quick-service restaurant chain looks to tap into heightened food consumption during the Pujo season. The offer provides savings of up to 45% until October 25, with the menu starting at Rs 149.
The festive menu includes KFC favourites such as Hot & Crispy Chicken, Boneless Chicken Strips, Chicken Krisper and Rice Bowlz. The company has also introduced the all-new Krispy Chicken Momo, priced from Rs 199 and available at select KFC restaurants across West Bengal. The product combines juicy chicken, herbs and spices with KFC’s signature crispy coating and is served with chilli garlic chutney.
In Siliguri, the festive campaign comes at a period when consumer footfall and eating-out occasions typically receive a boost from Puja-related gatherings, shopping and pandal visits. The city’s role as a commercial hub connecting north Bengal with neighbouring markets provides KFC with an opportunity to leverage festive demand for quick-service food and new-format offerings.
Customers can dine in or opt for takeaway, while pre-orders through the KFC app can help customers skip queues. Orders are also available through KFC’s app, website and leading food delivery platforms.
