Myntra is set to launch the 23rd edition of its flagship End of Reason Sale (EORS) on December 5, with VIP access beginning December 4. Shoppers can access early entry at ₹19, while Myntra Insiders can join at just ₹1. The event will feature more than six million styles from 10,000+ global, domestic, and homegrown brands under its ‘Price Crash’ campaign. High-value shopping formats include Brand Mania Deals, Midnight Steal, Grab or Gone, Iconic Brand Day, and VIP Special Deals. The company has also partnered with ICICI and RBL Bank for 10% instant discounts and Paytm for assured cashback.
Ahead of the wedding and winter season, Myntra expects strong demand across ethnic wear, jewellery, beauty, western wear, winter apparel, home furnishing, watches, wearables, travel essentials, sports footwear, kidswear, and gifting categories. Major brands such as H&M, Mango, Levi’s, Nike, adidas, BIBA, Manyavar’s Diwas, Rare Rabbit, HRX, MAC, Clinique, Huda Beauty, Valentino, Masaba, Ritu Kumar, and Bombay Dyeing are set to draw traction.
Myntra will introduce new launches including American Eagle X Ananya Pandey, Under Armour’s Project Rock 8 Shoes, Saucony Sneakers, Longway, Tara C Tara, Italian Shoe Company, and premium luxury labels across its growing Myntra Luxe segment. The hyper-speed delivery service M-Now will enable customers in major metros to receive orders in as little as 30 minutes. “EORS continues to be a defining moment in India’s fashion calendar,” said Bharath Kumar, Head of Revenue & Growth at Myntra, highlighting tech-led discovery formats and fast delivery. Influencers, content creators, and heightened demand are also expected to boost incomes of delivery partners nationwide.
