Dettol, a Reckitt brand, on November 13 announced the launch of its new Dettol Original Foaming Handwash in India, bringing its iconic Original variant to an advanced foaming format aimed at improving everyday hand hygiene.
The company said the new product offers 10X better germ protection compared with ordinary liquid handwash, with its foam designed to spread across the hands and improve coverage, particularly among children who may not wash their hands thoroughly. The launch seeks to address concerns among parents about incomplete handwashing despite increased awareness of hygiene practices.
GuntasMudgal, Regional Marketing Director – Health, South Asia, Reckitt, said the innovation aims to make effective germ protection more accessible and convenient for families. He added that the launch would be supported by a digital-first campaign and creator partnerships.
In Siliguri, the launch could strengthen competition in the hand hygiene segment, particularly among urban households and family consumers. The product’s emphasis on convenience, germ protection and an affordable trial price may help attract consumers in the city’s retail and modern trade outlets.
Priced at a special introductory rate of ₹109 for a 250ml pump bottle, the product is being launched nationwide. The campaign will cover television, digital platforms and influencer outreach in seven regional languages, featuring creators including DharnaDurga and Sukriti.
