Myntra has launched its first dedicated Puja festive shopping event for Eastern India, expanding its festive assortment by 75% year-on-year to 8.6 lakh styles across menswear, womenswear, kidswear, beauty, footwear, accessories and home. The event features more than 200 marquee regional brands, including Balaram Saha, Adi Akshoy & Co., Indian Silk House and Adi Mohini Mohan Kanjilal, alongside Jamdani, Laal Paar and Baluchari collections.
The platform said more than 1,700 West Bengal brands are already present on Myntra, with digital access being extended to textile clusters including Fulia, Shantipur, Dhaniakhali and Bishnupur. Curated edits such as Alapana Archives, Dhunuchi Tales and Bong Chic will combine regional craftsmanship with contemporary fashion. Myntra has also engaged over 500 regional brands through Seller Growth Connect events in Kolkata, providing support in onboarding, cataloguing, advertising and operations.
In Siliguri, the expanded festive assortment is expected to provide consumers across North Bengal greater access to Bengal-focused ethnic wear, jewellery, beauty and home décor, while regional sellers can gain wider digital reach during the high-demand Puja period.
The event includes Grand Opening Hour Offers, Prime Time Deals and VIP tickets priced at ₹9 for Insiders and ₹19 for non-Insiders. Myntra is also offering new celebrity-led collections, fresh Puma, Samba, Comet, Gully Labs and Lotto launches, and up to 10% additional savings through select payment offers.
Myntra has doubled its seasonal workforce to over 26,000. M-Now will offer up to 30-minute delivery in Kolkata and Patna, covering 40,000 styles from 1,000-plus brands.
