Zoho’s Arattai — the messaging app– that suddenly came into limelight, especially after Union Minister’s endorsement on X. This made the app popular. So much so, that it became the most downloaded messaging app on Play Store. Now, the app is being positioned as the Made-in-India WhatsApp rival and the app also offers more or less similar set of features such texting, calling, file sharing and more. However, there’s one feature that Arattai offers and WhatsApp does not.
Yes, you heard it right. The Arattai messaging app comes with a dedicated app for Android TV and it is available to download via PlayStore.
Not only that, the app also offers users the option to make normal and group calls which makes it easier for users to connect with others over big screen.
Zoho highlights its privacy-first foundation, noting that chats are encrypted in transit and user data is not shared with advertisers or third parties. The app’s lightweight design ensures smooth operation even on low-memory smartphones and 2G/3G networks, improving accessibility in rural regions.
