ZEE5, India’s homegrown digital entertainment platform, has unveiled a bold new brand identity with a strategic pivot to hyper-personalized, language-first content. Under the campaign “ApniBhasha, ApniKahaniyan” (Multiple Languages, Infinite Stories), the rebranding reflects ZEE5’s focus on regional storytelling, affordable access, and tech-driven personalization.
The platform’s refreshed logo and user interface are accompanied by language-based subscription packs starting at ₹120/month. The Hindi pack, which includes Punjabi and Bhojpuri, is priced at ₹220/month, while the All Access pack is available at ₹320/month. ZEE5 has announced over 130 new titles for FY26, including originals, movies, and non-fiction in seven Indian languages. ZEE5’s strategy is expected to drive significant traction. The upcoming Bengali original Vibhishan, rooted in mythology, alongside AI-powered content recommendations, positions the platform to connect more deeply with audiences across North Bengal.
ZEE5’s rebranding aligns with its parent company ZEEL’s “Yours Truly, Z” promise, reinforcing its ambition to be the most culturally connected and personalized streaming service for India’s diverse digital audiences.
