Cricket fans were curious about the cryptic posts by Jasprit Bumrah and Surya Kumar Yadav on their Instagram accounts about ‘The Toss’. The conversation grew viral, with millions of views. Sunfeast YiPPee!, a leading instant noodles and pasta brand from ITC Ltd, revealed its latest campaign ‘YiPPee Toss’ on Instagram, putting all speculations to rest.
The campaign features the country’s most-loved cricketers, Rahul Dravid, Jasprit Bumrah, and Surya Kumar Yadav, highlighting the unique qualities of YiPPee! Noodles, which are Long & Non-Sticky. The fun-filled campaign leverages the popularity of top cricketers in a playful fashion. Legendary Rahul Dravid said “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”
The recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted scenarios where they use the ‘YiPPeeToss’to settle day to day friendly banters in a playfulmanner using YiPPee! Noodles. It’s an innovative play on the brand’s core USPs of Long & Non-Sticky Noodles. The campaign positions YiPPee! as ‘India’s Choice’. Kavita Chaturvedi, Chief Operating Officer, Snacks, Noodles & Pasta, Food Business, ITC Ltd., said, “This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”
