Yamaha launches two new ‘Blue Square’ outlets in West Bengal

India Yamaha Motor has opened two new “Blue Square” outlets in West Bengal, under the brand names ‘EssemTekno Services’ and ‘Wheel Movers’, each with 2,100sqft and 1,600sqft  respectively, under the Yamaha exclusive brand. The new Blue Square outlets are designed to deliver a superior experience to customers across end-to-end sales, service, and support through a highly personalized approach.

Yamaha Blue Square outlets are designed to offer a superior end-to-end experience, ensuring every customer feels valued and satisfied. They embody the brand’s spirit and provide a gateway into the world of Yamaha Racing, ensuring a personalized experience for customers.

Yamaha has opened two new premium outlets in West Bengal, India, to instill pride in its global motorsports heritage. The outlets, named “Blue” and “Square,” represent the brand’s racing legacy and offer a curated platform for customers to connect with Yamaha’s sporty, stylish range of two-wheelers. These outlets also serve as a platform for the exclusive Blue Streaks riders, allowing them to engage and interact with other riders. Yamaha now has 20 exclusive Blue Square Showrooms in West Bengal and 255 outlets PAN India.

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