Get ready for a Diwali like no other, as Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated “Diwali with Mi” festive campaign with the theme of #TechSeSmartDilSeSmart. This year’s campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.
Xiaomi is focusing on helping consumers make the “Dil Se Smart” choice this Diwali, where innovative technology meets affordability, with brand ambassadors Disha Patani and Pankaj Tripathi, known as “Smart Angels,” leading the way. Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi’s aim to win over both the hearts and the minds of consumers.
The digital film is currently live, with the TVC set to premiere over the weekend. Anuj Sharma, Chief Marketing Officer, Xiaomi India, said “Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’
