Wynk Music, India’s number one music streaming app by downloads and daily active users, has achieved an industry-leading milestone of an impressive 1.7+ billion streams for songs by independent artists of Wynk Studio – the launch pad for budding music artists taking their songs to a nationwide audience. These songs have, remarkably, crossed this milestone within two years of Wynk Studio’s launch, underscoring Wynk’s commitment to promoting independent music and supporting talented and upcoming artists.
Wynk Studio is a unique artist growth platform in India that aims to recognize Indian music talent and help artists build sustainable careers. It offers personalized mentorship, wide distribution, and monetization opportunities, as well as collaborations with other labels, background scores, OTT, and live events. Amit Tripthai, Chief Marketing Officer – Bharti Airtel, said, “We launched Wynk Studio because we wanted upcoming artists to have a platform to monetise their music while we delivered an eclectic music library for our customers to choose from”.
Wynk Studio has partnered with emerging artists like Nikhita Gandhi, Vishal Dadlani, and Rahet Fateh Ali Khan, while established artists like Prateek Gandhi, Raj Burman, Harsha Praveen, and Reena Gilbert have made their careers the top performing artists of the platform.