With a legacy of powerful relief and care of over 125 years, Vicks the World’s #1 selling cough and cold brand continues its effort to innovate towards providing superior products that allow families and friends to care for one another.
The brand, announced the launch of the New Vicks Roll-On for fast relief from headaches -it’s 3rd innovation in India over the last 12 months after the launch of Vicks ZzzQuil Natura (from the World’s #1 Sleep Aid Brand) for occasional sleeplessness, and New Vicks Vapo Rub Steam Pods, its first steam inhalation capsules globally.
Vicks has launched a new television commercial titled ‘Jeb mein Vicks toh sardard fix’, showcasing the quick relief of a headache with the new Vicks Roll-on. The commercial features a scientist who receives good news about his space mission but struggles with a headache. The Roll-On, which comes with a classic Vicks key chain, is designed to be easily carried with the user. Vicks Roll-on is now available in major chemist, HFS, and modern retail stores across India, and ecommerce retailers. According to Dr.Jaspreet Kochhar, Director, Vicks Research & Development, “This roll-on product has a pleasing and well loved Vicks aroma making it useable even when outside home.”
