Vicks breaks SabseBadiKhabar “Vicks ki Goli Ab Ho Gayi hai Badi” with powerhouse brand ambassador Ranveer Singh unveiling the First-ever Double Powered Transformation of India’s iconic Triangular Vicks Cough drops in two decades. The iconic Vicks Cough Drops brand jingle, “Vicks kiGoli Lo, KhichKhich Door Karo,” has been a source of nostalgia for generations of Indians since the 1960s.
The Vicks Double Power Cough Drops, launched alongside Superstar Ranveer Singh, are a double-powered transformation of India’s iconic triangular Vicks Cough drops. The new product, formulated based on consumer feedback, is a BADI GOLI that provides BADI RAHAT, a larger size to relieve throat irritation and cough symptoms. The product is a BADI GOLI that offers relief. Powerhouse Ranveer Singh shared,“Proud to represent such an iconic brand as Vicks. I’m excited about the new Double Powered Cough Drops.”
Vicks, the world’s #1 cough and cold brand, has launched its fourth innovation in India in the last 15 months. The company’s latest product, New Vicks VapoRub Steam Pods, is the first steam inhalation capsules globally, and the roll-on for fast and on-the-go relief from headaches, aiming to provide superior products for families and friends.
