Leading telecom operator Vi (Vodafone Idea) has launched Vi Finance, a comprehensive personal finance platform integrated into the Vi App. The initiative aims to provide customers with seamless access to personal loans, fixed deposits, and credit cards, in collaboration with Aditya Birla Capital, Upswing Financial Technologies, and Credilio.
The platform offers collateral-free personal loans starting from ₹50,000 at competitive rates (from 10.99% p.a.), FD investments with returns up to 8.4%, and a wide range of credit cards from major banks including SBI, Axis, and HDFC. All services are designed to be digital-first, paperless, and quick to access, aligning with Vi’s commitment to simplifying lifestyle services via technology.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
Vi Finance is expected to appeal to the growing segment of young professionals, small business owners, and gig economy workers seeking hassle-free credit and investment options. The demand for instant financial solutions and FD-backed credit cards is on the rise, making the city a strategic focus for Vi’s fintech expansion. Vi Finance is now live and accessible through the Vi App on Android and iOS platforms.
