Vi has reached a significant milestone in its network expansion, announcing the completion of its ambitious goal to add 100 towers every hour. This achievement is part of the company’s ongoing efforts to improve connectivity across India, especially in urban and remote regions. The milestone is a key highlight of Vi’s new ‘Be Someone’s We’ campaign, which aims to emphasize the importance of fostering connections and supporting others from anywhere.
The campaign, launched alongside the Border-Gavaskar Trophy, showcases two TVCs that depict real-life scenarios where Vi’s strong network enables people to stay connected, even in challenging locations like underground metros and hilly terrains. Vi’s commitment to providing high-speed, reliable connectivity is evident through these relatable stories.
In Siliguri, Vi’s network upgrades are expected to have a major impact, enhancing digital experiences for both businesses and consumers. With the growing importance of e-commerce and digital services in this region, Vi’s strengthened network will play a crucial role in connecting the expanding local economy. Avneesh Khosla, CMO of Vi, highlighted, “Adding 100 towers every hour is a testament to our dedication to keeping people connected in meaningful ways.” The campaign is now live across TV, digital, and other media channels.
