Vi launches AI-powered spam SMS solution to boost user security

Vodafone Idea (Vi) is making strides in customer protection with its new AI-powered Spam SMS Identification Solution, designed to safeguard users against unsolicited and potentially harmful messages. By tagging suspicious texts as “Suspected Spam,” the system provides instant alerts, helping users stay one step ahead of phishing and scams. The solution, which flagged over 24 million spam messages during testing, highlights Vi’s commitment to creating a safer, more secure communication experience.

“Our goal is to empower customers with tools to navigate the digital world safely,” said Jagbir Singh, CTO of Vodafone Idea. “This real-time protection reinforces trust in mobile communication, ensuring our users can stay connected without worry.”

In Siliguri, a bustling center of trade and commerce, the solution is particularly impactful. Businesses that rely on SMS for promotions and customer interactions stand to benefit from reduced risks of scams, ensuring smoother and more secure digital engagements. For consumers, it enhances trust in mobile communication, vital in a city where digital connectivity underpins daily transactions.