Vi, a leading telecom provider, has added Sun NXT to its Vi Movies & TV app, enhancing its OTT portfolio with South Indian blockbusters, exclusive series, and LIVE TV. Available in Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi, and Hindi, Sun NXT now joins Vi Movies & TV’s Plus and Lite packs, priced at Rs 248 and Rs 154 monthly, with no extra cost for subscribers. This move underscores Vi’s commitment to simplifying OTT access, offering users access to multiple platforms like Disney+ Hotstar, SonyLIV, ZEE5, and ManoramaMax under a single subscription.
With 52% of the OTT content demand now for regional languages, as reported by FICCI-EY, Vi’s addition of Sun NXT taps into a growing consumer trend and supports the brand’s goal of delivering tailored content for India’s multilingual market.
In Siliguri, Vi’s expanded OTT options are expected to draw significant attention, providing users with convenient access to regional content that matches their cultural preferences. Local subscribers can now enjoy Sun NXT’s top titles, including Annaatthe, Beast, and Doctor, adding value to the Siliguri market by combining top-quality regional content in one comprehensive app. Vi’s strengthened portfolio is set to enhance the OTT experience for a broader regional audience across India.
