MSMEs account for one-third of India’s economy and are one of the key pillars of the country’s AtmanirbharBharat agenda. The government has identified digital transformation as a core challenge for the MSME sector. Vi Business, the enterprise arm of Vodafone Idea, has reiterated its commitment to digitalizing MSMEs for inclusive economic growth. This is in response to the growing importance of digital transformation in businesses.
Vi Business conducted the largest assessment of India’s MSME sector, involving 1 lakh respondents across 16 industries. The study aimed to understand digital maturity and adoption levels in 16 industries, including media, entertainment, manufacturing, IT, education, logistics, professional services, banking, construction, and mining.
Vi Business has launched a 360-degree #ReadyForNext 2.0 program, offering insights from its ‘Unlocking MSME Growth Insights’ 2023, upgraded digital self-evaluation tool, and exclusive MSME offers to boost growth in the segment.Vi Business develops MSMEs’ relevant propositions, enhances Digital Assessment Tool, and addresses emerging business needs. Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea said “Our comprehensive portfolio of solutions is tailor made to enhance Productivity, Customer Reach and Security for MSMEs in the Digital era.”
