Vi Business, the enterprise arm of Vi, has partnered with PayU, a leading digital financial services provider, to accelerate digital growth among India’s MSMEs. This strategic collaboration aims to empower MSMEs by offering tailored digital payment solutions and enhancing their overall digital capabilities.The partnership leverages Vi Business’s comprehensive digital transformation solutions alongside PayU’s expertise in fintech and digital payments. Key features of this alliance include innovative payment solutions, a bespoke offers engine, Buy Now Pay Later (BNPL) options, and seamless WhatsApp integration, designed to streamline business operations for MSMEs.
Under the ReadyForNext initiative, Vi Business is offering exclusive productivity and collaboration tools at discounted rates. These include Google Workspace, location tracking, personal cloud storage, and mobile security solutions, enabling MSMEs to efficiently manage their digital workplace.Arvind Nevatia, Chief Enterprise Business Officer at Vodafone Idea, stated, “Our partnership with PayU underscores our commitment to digitally empower small and medium-sized businesses in India. By integrating Vi Business’s enterprise solutions with PayU’s fintech capabilities, we aim to accelerate the growth trajectory of MSMEs.”
Anirban Mukherjee, CEO of PayU India, emphasized, “At PayU, we believe in leveraging digital innovation to drive business transformation. Our collaboration with Vi Business will provide robust financial and business solutions to support Indian MSMEs in their digital journey.”This partnership also aims to extend its reach to markets like Guwahati, facilitating broader accessibility and adoption of digital solutions among businesses in the region.
