Upstox (also known as RKSV Securities India Pvt Ltd), a leading investment platform in India, has revamped its app to simplify the investment process for Indians, aiming to make it more engaging, intuitive, and seamless for the investor. This revamped features suite is a pivotal part of Upstox’s core campaign. The ‘Invest Right, Invest Now’ campaign aims to educate users about passive investing and disciplined investing through SIPs in Index Funds. It believes that as India’s leading companies prosper, so will investors’ wealth when participating in equity markets.
Upstox has analyzed over 10,000 Mutual Fund schemes and shortlisted top-performing ones based on risk and return metrics. These are listed as ‘Top Funds’ in Upstox’s revamped Mutual Fund section. The company has also launched features like Stock SIPs, Wealth Tracker, Gold, and Fixed Income on its app to provide users with a holistic investing landscape. Amit Lalan, Director, Upstox said, “We are committed to improving equity participation in India, one customer at a time.”
Upstox aims to offer a comprehensive, 360-degree investment approach, enabling users to learn, decide, invest, and trade using a simple, reliable, and transparent platform, providing citizens with the necessary knowledge and confidence.
