Toyota Kirloskar Motor has announced the east zonal flag-off of the ‘Great 4X4 Expedition by Toyota’, marking the fourth off-road journey across India. The event will take place from October 13th to 15th, 2023, in the picturesque landscape of Ajodhya Hill Top, Purulia, West Bengal. The event will feature a convoy of Toyota’s admired models, including the Hilux, LC300, Fortuner, and Hyryder AWD, as well as owners of other brands’ SUVs.
Speaking on this Mr. Atul Sood, Vice President – Sales and Strategic Marketing – Toyota Kirloskar Motor, said, “With the wholesome spirit of adventure and exploration, we have embarked on the East Zonal ‘Great 4X4 Expedition by Toyota’.
The journey will begin at the luxurious Kushal Palli Resorts, where 4X4 enthusiasts will navigate through challenging terrains. The unique 4WD trail at Lahariya will feature natural obstacles. Toyota’s safety-first approach is emphasized, with comprehensive safety protocols implemented throughout the journey. The expedition also emphasizes eco-activity, aligning with Toyota’s commitment to environmental protection and reducing carbon footprints. Participants will contribute to a clean-up drive and a virtual tree plantation in collaboration with Sankalp Taru, an esteemed environmental preservation initiative.
