Toyota Kirloskar Motor accelerates into the A-SUV segment with the launch of the all-new URBAN CRUISER TAISOR

Toyota Kirloskar Motor (TKM) has propelled itself into the A-SUV segment with the grand unveiling of the highly anticipated All-New Toyota URBAN CRUISER TAISOR. Combining elegance, power, and innovation, the URBAN CRUISER TAISOR marks a significant re-entry into this competitive market, promising to set new benchmarks in style and performance. Designed to allure style-conscious consumers, this SUV seamlessly blends modern aesthetics with advanced features and power-packed performance. With a striking exterior design inspired by Toyota’s illustrious SUV heritage, the URBAN CRUISER TAISOR exudes prestige and sophistication.

Underneath its sleek exterior lies a range of powertrain options, including the 1.0L Turbo, 1.2L Petrol, and E-CNG variants, ensuring exceptional performance coupled with unmatched fuel efficiency.Bookings for the All-New URBAN CRUISER TAISOR are now open, with introductory prices starting from INR 7,73,500 (ex-showroom). Deliveries are scheduled to commence in May 2024, with customers able to secure their bookings with a token amount of Rs. 11,000.Headline: Toyota Kirloskar Motor reenters A-SUV segment with all-new URBAN CRUISER TAISOR Toyota Kirloskar Motor (TKM) announces its reentry into the A-SUV segment with the launch of the highly anticipated All-New Toyota URBAN CRUISER TAISOR. This dynamic addition to TKM’s lineup signifies a strategic shift towards innovation and customer-centric offerings.

The URBAN CRUISER TAISOR epitomizes style, performance, and advanced technology, capturing the essence of Toyota’s legacy in SUV craftsmanship. Boasting striking exteriors inspired by Toyota’s rich SUV heritage and complemented by a range of powertrain options, including the 1.0L Turbo, 1.2L Petrol, and E-CNG variants, the vehicle promises an unparalleled driving experience. With bookings now open and introductory prices starting from INR 7,73,500 (ex-showroom), customers can expect deliveries to commence from May 2024. The launch reaffirms TKM’s commitment to the Indian market, emphasizing innovation, localization, and customer satisfaction.Mr. Masakazu Yoshimura, MD and CEO of Toyota Kirloskar Motor, expressed confidence in the company’s ability to set new standards in the automotive industry, leveraging its 25-year legacy and customer-first approach.

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