Honest Tea, a ready-to-drink beverage with organic green tea, has launched its #FindYourGood campaign in partnership with renowned author, columnist, and wellness enthusiast Twinkle Khanna. The newly launched film depicts Twinkle Khanna finding her calm amidst daily chaos, with #HonestTea, made from organic green tea, sourced from the famous Makaibari Tea estate. The campaign film can be viewed on YouTube at https://www.youtube.com/watch?v=6IScKb3ZUg4.
Honest Tea’s campaign encourages individuals to define their own relaxation methods, offering two delicious flavors: Lemon-Tulsi and Mango, to support this quest amidst societal expectations. Honest Tea is launching a campaign with social films and digital activations. The campaign film, created by WPP Open X, features Twinkle confronting her to-do list while enjoying Honest tea, urging consumers to decide what’s best for them. Speaking about the collaboration with Honest Tea, Twinkle Khanna said, “Stimulated by the importance of finding joy and balance in the everyday, Honest Tea’s campaign strives to bring about a positive transformation in the well-being of the modern woman.”
Honest Tea iscurrently available on e-commerce platforms in select cities- Bangalore, Mumbai, Hyderabad, Chennai, Pune and Gurgaon, at the price point of Rs 60. For more details visit Honest Tea’s Instagram page – @honestteaindia.
