The Body Shop, the original ethical British beauty brand, is launching a new communication campaign in India, showcasing three remarkable female changemakers who embody the brand’s new signature, “changemaking beauty”. The campaign aims to celebrate and inspire everyone to believe in their own power to effect positive change in the world.
The Body Shop is taking a step towards further embracing Changemaking Beauty by launching a communication campaign on May 18th, 2023 across all stores and digital platforms. The campaign features three trailblazing women who have made significant impact in their respective fields, Shefali Shah, Bala Devi, and Anny Divya.
They are inspiring beacons of self-expression, resilience, and self-love, all key emotional benefits of The Body Shop. The Body Shop pioneered the philosophy that business can be a force for good and its purpose is to fight for a fairer and more beautiful world. Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, said, “With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their own way.”
