Tata Trusts launched its innovative ‘Gaanth Pe Dhyaan’ campaign in Kolkata, following a successful debut in Ranchi. The initiative, part of the broader ‘Kaise Ka Cancer’ campaign, seeks to emphasize the importance of breast self-examination and early detection.The Tata Medical Center in Kolkata hosted the event, featuring a unique culinary demonstration in collaboration with celebrity chef Ananya Banerjee. The campaign creatively draws parallels between the meticulous care women invest in cooking to prevent lumps in their food and the need for a similar diligence in self-examining for breast lumps.
The event in Kolkata saw Chef Banerjee captivating the audience with an interactive demonstration, preparing the local delicacy Rosopuli Pitha with a twist, symbolizing the importance of attention to detail. Over 150 women registered for breast cancer screening at the Tata Medical Center, showcasing the initiative’s impact. Dr. P. Arun, Director of Tata Medical Center, Kolkata, stressed the urgency of women taking charge of their health through regular self-examinations. ‘Gaanth Pe Dhyaan’ is part of Tata Trusts’ broader ‘Kaise Ka Cancer’ campaign, aiming for a national outreach across various states.
The campaign’s outreach is amplified through Sanjeevani, United Against Cancer, a collaborative effort with Federal Bank Hormis Memorial Foundation, News 18 Network, and Tata Trusts. Together, they aim to drive positive sentiments towards early health tests and symptom recognition in the battle against cancer.
