Tata Tea Gold, West Bengal’s leading tea brand, today announced the launch of its Durga Pujo campaign, Banglar Shilpi Shojjito Pujo, celebrating the state’s rich cultural heritage. The campaign features limited-edition festive packs designed in collaboration with acclaimed local artists, including Goutam Sarkar, Gopal Naskar, Gourab Kundu, Anjan Bhattacharya, and Joyeeta Bose. Utilizing diverse mediums such as acrylic, oil, watercolor, dry pastels, and digital art, each pack portrays iconic Pujo rituals — from the dhaki beats of Shashti to the vibrant sindoorkhela on Dashami — offering consumers both collectible value and festive nostalgia.
The campaign launch was marked by an exclusive media and influencer event on September 16 at Taj Bengal, Kolkata, attended by Puneet Das, President – Packaged Beverages, Tata Consumer Products. The event featured live art demonstrations and the premiere of a first-of-its-kind AI-powered TVC for West Bengal, bringing the festival’s sights and sounds to life through visual storytelling.
Retailers have reported strong anticipation for the festive packs, noting that premium designs and local artist collaborations are driving early consumer interest. Traders expect the collectible packs to enhance festive sales, with households increasingly seeking culturally inspired products for gifting and home celebrations. Puneet Das said, “Durga Pujo is an emotion that unites West Bengal. Our limited-edition packs celebrate the artistry, traditions, and vibrant spirit of the festival, creating a meaningful experience for our consumers.”
