The Tata Steel World 25K Kolkata, now a World Athletics Gold Label Race, is set to take place on December 15, 2024. With prize money totaling USD 142,214, the event will attract top athletes globally and amateurs alike. Organized by Procam International, the race is open for both on-ground and virtual participation, with registration beginning September 19, 2024.
This edition features prominent new partners like VIDA, Impact360 Foundation, and The LaLiT Great Eastern. VIDA will engage participants as the Official Electric Two-Wheeler Partner, and Impact360 Foundation will spearhead the event’s philanthropy initiatives.
Siliguri is expected to see increased sports retail demand, as local athletes prepare for the event. “Events of this magnitude bring visibility to smaller markets, inspiring runners and boosting demand for sportswear and gear,” noted a sports retailer in Siliguri.The Tata Steel World 25K has set benchmarks in fitness, inclusion, and sustainability in West Bengal, with over 270% growth in women’s participation since its inception.
