India’s leading iodized salt brand, Tata Salt, has relaunched its beloved campaign ‘Namak Ho Tata Ka… Tata Namak’ with a fresh 2.0 edition, reinforcing its commitment to quality and mental development in children. Building on last year’s overwhelming consumer response, the campaign features eight new heartwarming films that celebrate Tata Salt’s essential iodine content, which supports sharper minds and healthier futures.
Created by Ogilvy, the campaign showcases everyday family moments across diverse Indian cultures—from Hindi heartland households to Bengali and Marathi families—through a nostalgic melody that resonates across generations. Highlights include a schoolteacher using the jingle to educate children on iodine’s benefits and lively domestic scenes that underscore Tata Salt’s integral role in Indian kitchens.
Ms. Deepika Bhan, President of Packaged Foods at Tata Consumer Products, said the campaign deepens consumer trust built over four decades and embodies Tata Salt’s promise of quality and happiness in every home. Tata Salt’s renewed campaign is expected to strengthen the brand’s presence in this bustling northeastern trade hub, where iodized salt remains a staple in daily cooking. Retailers anticipate increased consumer engagement due to the emotional and educational appeal of the campaign, enhancing brand loyalty among local families.
Watch the films here: https://youtu.be/43olT6Pj6GY
