TATA AIG General Insurance Company Limited has launched its latest brand campaign, ‘With You Like Family, With You Always,’ emphasizing the silent yet unwavering presence of love and care within families. The campaign particularly highlights the unspoken yet deeply felt bond between a father and son, portraying their evolving relationship across different life stages. Developed by TBWA, the campaign film captures key moments where a father supports his son—from childhood to adulthood—before the roles reverse as the son takes care of his aging father. The campaign underlines how true protection lies in everyday moments that define relationships. Shekhar Saurabh, Senior Vice President and Head of Marketing at TATA AIG, stated, “This campaign reflects the deep yet unspoken bond between a father and son. Through this story, we aim to resonate with our consumers, showcasing how they care for their families, silently and unconditionally. TATA AIG is committed to supporting them in their journey by offering solutions that ensure their loved ones’ well-being.”
Govind Pandey, CEO of TBWA, added, “Family is the first source of unconditional love and support in life’s adversities. TATA AIG Health Insurance provides security and trust, ensuring protection beyond mere transactions.” The campaign will be rolled out across television, digital platforms, OTT, social media, and outdoor channels in six regional languages, ensuring nationwide reach and engagement. TATA AIG’s health insurance plans offer comprehensive coverage, addressing hospitalization, outpatient care, critical illnesses, and specialized add-ons for female health issues and mental health support.
The campaign is expected to resonate strongly in regional hubs like Siliguri, where insurance adoption has been steadily rising. As a key commercial center in North Bengal, Siliguri’s growing middle class is increasingly seeking reliable health insurance options. TATA AIG’s emphasis on family-oriented protection is likely to find a strong foothold among consumers prioritizing long-term security. For over two decades, TATA AIG has been a trusted name in the insurance sector, ensuring financial security for families across India. The new campaign reinforces its commitment to being a dependable partner in life’s uncertainties.
