Partnering with WhatsApp, and PayU to enhance consumer convenience through Unified Payment Interfaces (UPIs), Tata AIA has introduced Industry-First Premium payment through WhatsApp and UPI. Tata AIA Life Insurance (Tata AIA) has implemented digital payments via WhatsApp and Unified Payment Interfaces to emphasize its ‘Consumer Obsession’ philosophy. This industry-first innovation enables quick premium payments using WhatsApp and UPI-enabled payment methods.
The newly added payment option is first-of-its-kind in the insurance industry, which allows consumers to pay premiums digitally and receive a quick premium payment confirmation & acknowledgment. This agile, seamless process is easy for both tech and non-tech-savvy consumers. With close to 500 million WhatsApp and 300 million UPI users in India, Tata AIA ensures consumers have the ease and convenience of transactions through their preferred modes.
Commenting on this occasion, Sanjay Arora, Executive Vice President & Head of Operations of Tata AIA, said, “Our bottom-up approach, armed with technology, allows us to understand the needs of our consumers and continually improve our services. Thanks to an in-house intelligent platform built in collaboration with WhatsApp and PayU, we have taken a significant step forward in improving consumer experience and enhancing the ease of transactions for them.”
