TATA AIA Life Insurance Ltd., one of the leading life insurers, has recently launched a host of new initiatives in North Bengal, in line with the Insurance Regulatory and Development Authority of India (IRDAI) vision of ‘Insurance for All by 2047’. The initiative aims to educate people in smaller towns and cities about life insurance and provide simple solutions.
A Bimarath will travel through North Bengal from November 25-29 to raise awareness in five districts, including Siliguri, Malada, Coochbeher, Jalpaiguri, and Alipurduar. The activity will continue in December to reach other locations in North Bengal and the state.
Tata AIA has organized free health check-up camps in districts with trained medical experts, hand-delivering reports to the public. Since November 22nd, the company has been executing digital and social media campaigns to communicate the benefits of life insurance and its solutions to over 4 crore people across the state. The company uses local Mascot Bimasen to highlight the importance of various insurance solutions. Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance, said, “As a company created by the Tata Group and AIA, two leading global organizations that focus on people’s welfare, we aim to inspire Indians to secure their future with consumer-centric financial products that provide protection, savings and health wellness plans.”
