Riding high on a ~30% growth in FY25 and a strong start to FY26, Taneira, a TATA product, has announced its first-ever nationwide sale with up to 40% off across its ethnic wear portfolio. The limited-period offer includes handcrafted sarees, festive lehengas, unstitched kurta sets, and ready-to-wear ensembles, all made from pure and natural fabrics.
The move aligns with the early onset of the festive and wedding shopping season, positioning Taneira to strengthen its market hold through its 80-store network across 41 cities. The brand’s signature designs and authenticity continue to appeal to a wide consumer base seeking quality and tradition in ethnic fashion.
In Siliguri, the response to Taneira’s discount has been upbeat, especially at its 2nd Mile showroom. Local retailers highlight an increase in footfall, driven by wedding shoppers and saree enthusiasts seeking premium weaves like Kanjeevarams, Banarasis, and Jamdanis. Siliguri’s growing affinity for authentic handlooms is reinforcing Taneira’s reputation as a trusted destination for traditional wear. “This is a first for us in terms of scale and value,” said Somprabh Kumar Singh, Chief Sales and Marketing Officer, adding that the brand remains committed to offering quality with every piece.
