Taneira, the women’s ethnic wear brand from the House of Tata, has launched its new festive collection Miara: Crafted by Hand, Rooted in Purity. The collection, designed for the modern woman, blends contemporary styles with traditional crafts, featuring a wide range of silks and cottons. Aimed at elevating celebrations, Miara emphasizes sarees as both a personal indulgence and a meaningful gift.
Adding to the festive cheer, Taneira has introduced the campaign The Gift of Pure Love, celebrating sarees as timeless expressions of affection. To enhance consumer engagement, the brand is offering a limited-period scheme until October 20, 2025: a ₹1,000 voucher for every purchase worth ₹10,000, and a 0.2 g Tanishq gold coin on purchases above ₹50,000. The newly introduced Golden Cocoon purchase plan also enables customers to realize their dream weaves over time.
In Siliguri, the launch has been welcomed positively, with the Taneira showroom on Sevok Road, 2nd Mile, expected to draw festive shoppers. Market observers believe that attractive offers, premium craftsmanship, and the growing preference for branded ethnic wear will boost festive sales, reinforcing Siliguri’s role as a rising retail hub in North Bengal. Taneira CEO Ambuj Narayan said the brand anticipates high double-digit growth this festive season, driven by strong consumer sentiment and the emotional value attached to gifting sarees. Prices for Miara start at ₹6,499. Make your festivities special with Miara, starting at ₹6,499, made to be gifted or treasured, all while offering new ways to experience and own handwoven sarees at Taneira Showroom, Sevok Road, 2nd Mile, Siliguri.
