Taneira, a TATA product, adds a spark to the celebration of Diwali by launching its The Queen’s collection. Featuring the stunning Mrunal Thakur, the brand unveiled a TVC to launch its exquisite range of designer sarees handcrafted in diverse clusters of pure silk. The campaign portrays a woman experiencing unfettered joy, embracing her authentic self, and expressing her intrinsic feeling of being a queen.
Inspired by the five elemental forces of Water, Air, Sky, Earth, and Fire, the Queen’s Collection stands testimony to Taneira’s innovative designs and commitment to differentiation. The collection caters to discerning modern-day women who exude self-affirmation and self-assuredness, offering the breathability to be herself and the versatility to embrace all her facets. The sarees become a treasure trove of moments, bridging the gap between time and style and serving as a means to preserve precious memories.
Thakur’s elegant presence, swirling and twirling, dancing, and reveling in the festive spirit, showcases the Queen’s Collection as a heartfelt tribute to the spirited women of today. Speaking about the campaign and this association, Mrunal Thakur said, “I am truly elated to be a part of Taneira’s journey. The magnificence and charm of the Queen’s collection embodies the essence of the modern women who confidently embrace their unique style and innate strength.”
