Star Cement, the leading cement brand in Northeast India, has announced a strategic partnership with Indian football icon Bhaichung Bhutia as its official brand ambassador. This collaboration marks a pivotal step in enhancing Star Cement’s brand presence and reinforcing its commitment to quality, strength, and regional development.
Bhutia, celebrated for his contributions to Indian football, will feature in Star Cement’s upcoming advertising campaigns, reflecting the brand’s values of durability, reliability, and trust—principles Bhutia embodies both on and off the field.
“We are delighted to welcome Bhaichung Bhutia to the Star Cement family,” said Shri Pradeep Purohit, Chief Operating Officer. “His legacy as a sports leader aligns seamlessly with our commitment to quality and innovation.”
As part of the partnership, Bhutia will also support Star Cement’s “Har Ghar Mein Star” initiative, which seeks to identify and nurture young talent across Eastern India. Bhutia expressed his excitement, stating, “I am proud to join a brand that not only stands for strength and reliability but also promotes sports and youth development.”
