Sonata, the leading watch brand under Titan Company Ltd, has launched an innovative new identity and range of products tailored specifically for Zillennials. This demographic, comprising 260 million individuals in India earning between 3-4 lakhs annually, represents a pivotal consumer base bridging young millennials and older Gen Z. The revamped collection features 42 distinct styles starting from ₹1725, designed to resonate with the modern aspirations and dynamic lifestyles of today’s youth.
Speaking on the initiative, Mr. Prateek Gupta, Head of Brand at Sonata, expressed enthusiasm: “We are excited to introduce a reimagined Sonata that embodies the spirit of today’s young dreamers. Our aim is to offer timepieces that not only enhance personal style but also serve as symbols of accomplishment.”
The Siliguri market, known for its burgeoning young professional population, is expected to warmly receive Sonata’s refreshed designs. These watches, blending vibrant colors with sophisticated detailing, cater perfectly to the region’s demand for stylish yet affordable accessories. Sonata’s new visual identity will be prominently featured across billboards and digital platforms nationwide, reinforcing its appeal to the target demographic.
