Soch, India’s leading evening and occasion wear brand, has opened its first store in Siliguri, West Bengal. The store, located at Central Park Hotel Building, offers a curated collection of ethnic wear for fashion-forward women. The store, which spans over 1350 sqft, will offer the vibrant festive collection “Tyohaar,” which blends traditional and modern aesthetics. Customers can expect a diverse range of classic and contemporary collections, including sarees, churidar sets, dress, kurtas, lehengas, and fusion wear.
Co-founder and CEO Vinay Chatlani expressed excitement about the store’s launch and its aim to provide an unmatched shopping experience for the fashionable women of Siliguri.Soch is committed to tapping into Tier 2 and 3 markets and strengthening its presence in existing markets. With a dominating presence in the South and West regions of India, Soch is now focusing on achieving accelerated growth in the North and East.
With over 170 exclusive stores across 68 cities, Soch has established its brand effectively in the country. The brand also has a solidified online footprint, offering customers convenience through its website soch.com. Soch also retails through shop-in-shop formats and major marketplaces like Amazon, Myntra, and Ajio.
